Me and My Clio

In my first year in the business, as a junior copywriter at Grey Advertising, I won a Clio for best animated spot

clio-smallest.jpg

It was an exciting moment for me, but a dicey one. My bosses–a couple of extremely ambitious veterans–had made a 60 second Timex spot which cost over $1 million. I believe it was the single most expensive spot ever made at that time. And they wanted to win a Clio for it. They really wanted to win. And they lost, and I won. Me and my art director Glenn Batkin. The kids. We won. Our bosses had to sit it out. Awkward. But great!

Anyway, the interesting thing is that we won for best animated spot. Little did I know I would go on to a whole career in animation, doing breakthrough animated spots for Canon office equipment and VH-1, becoming Creative Director of Hanna-Barbera, one of the greatest Cartoon Factories of all time, and creating ChalkZone for Nickelodeon, as well as eight stand alone cartoon shorts for Nick’s Oh Yeah, Cartoons!

Here’s the spot. It’s called “Engine It’s no great masterpiece, but it did pioneer certain techniques in CGI animation which we now take for granted, like being able to fly through tubes filled with liquid. That had never been done before. Oh, and by the way, I also composed the music. Check it out…

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Published in: on May 8, 2007 at 5:39 am  Leave a Comment  

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